I was reading What’s the Return on Investment (ROI) of Content Marketing? (a useful article with nice infographics and links to other useful articles) and it contained a great definition of content marketing excerpted from another great article, Top Ten Reasons Why Your Content Marketing Strategy Fails. Here’s how Valeria Maltoni, the “Conversation Agent” defines content marketing in that article: 

“The definition – content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

It’s the opposite of interruption marketing. You create great content that attracts customers and prospects, educates them, and potentially engages them in a conversation with you.”  

I’d love to know what you think. Is this definition good enough? Could it be better? Is it missing anything?

–H