This is a 4 minute, raw, unedited caffeine-fueled passion-rant. I recorded it on my phone while driving down San Thomas Expressway on my way home from work.

I talk about how we should throw away old thinking that leads with web hierarchies and archetectures and instead enable a multi-dimensional approach to sites  so we can FREE the content to live where ever the audience is seeking it.

I’d love to hear your thoughts on this topic. Do you agree? Do you think i’m way off? Do you have an alternative perspective? Do you have any experience with customer journey mapping or content marketing? SHARE! I’m starving for a dialog on this topic 🙂

Also, this is the first time i’ve done an audio blog. Let me know what you think about this approach/format.


(correction: I say iPad 4s at one point when I meant to say iPhone 4s)